3. Identify the data you want to highlight.

Review your data with your goal and audience in mind to determine what data points or trends you want to prioritize in your data visualization or dashboard. Once you have identified the story you want to tell with your data, you can start thinking about how your data visualizations can contribute to that story. Make sure you have a clear purpose for each chart you make.

• How can you use your data to answer your audience’s questions?
• What points or trends from your data do you want to highlight for your audience?
• What story can you tell with your data?